The work between the ears

Most of what stops us isn’t fitness, talent, or time. It’s the story we’re telling ourselves at mile 74, or the week before the hard conversation. That’s the part I coach.

For endurance athletes

You’ve got a coach for splits and mileage. This is the other half — the head game that decides whether the training holds up when it counts.

Race-day mindset, and what to do when the wheels come off
The fear of a DNF, and what a DNF actually means
Staying consistent when motivation isn’t there
Who you are when the result doesn’t go your way
Coming back after injury, burnout, or a season that broke you
Choosing the next goal for the right reasons

Runners, climbers, and anyone whose sport asks them to keep going after it stops being fun.

For leaders and people in transition

The practice I’ve been running all along. My career went from classrooms to corporations, and coaching my team to do their best work was always the part I cared about most.

Leading people, and growing into leading them better
Career direction — including deciding to change it
Navigating a change you chose, or one that chose you
Coming out, transitioning, or living more openly at work
Figuring out what you actually want, before optimizing for it

Whether the change is professional, personal, or both at once.

How Co-Active coaching works

You set the agenda. I’m not here to hand you a plan I wrote in advance — I’m your supporter, sounding board, and collaborator, and we take active roles in whatever you want to work on.

That means the sessions go where you need them to go. Sometimes that’s the race you’re training for. Sometimes it turns out the race was never really the point.

I’m a certified Co-Active Practitioner through the Co-Active Training Institute.

I also host Hard Days, a podcast where outdoor athletes walk through the days that nearly broke them. Twenty-three episodes of asking people what actually got them through — it’s the same conversation, and it’s free if you want a sense of how I ask questions before you commit to anything.

More about me

Ory Frazier standing on a rocky summit ridge in running kit, mountains behind

Everyone is welcome here

I came out as queer and non-binary in my mid-thirties. I know what it’s like to want a coach who doesn’t need the basics explained to them first.

Endurance sport is not always an easy place to show up as yourself. If you’re queer, trans, non-binary, or you’ve ever looked at a start line and wondered whether you belong on it — you do, and you’ll get no friction from me about it.

That goes for everyone else too. Come as you are.

Ory Frazier after finishing the Leadville Trail 100, wearing a cowboy hat, heart-shaped sunglasses and a finisher lanyard — Leadville Trail 100 finisher, 2026 · Photo by @marine.brichard

How it works

We start with a free 20-minute call. No pitch — you tell me what you’re working on, and we both find out whether I’m the right person for it. If I’m not, I’ll say so.

Sessions: 60 minutes, by video
How often: Once a month
To start: Three months — three sessions — then we carry on month to month if it’s working
Between sessions: Email me whenever you want. Four weeks is a long time to sit on something alone, so this isn’t a bonus — it’s part of how the work holds together.
Cost: $200 a session. $600 for the first three months. The intro call is free.
Availability: Currently open

Let’s talk

If any of this sounds like the conversation you want to be having, tell me a bit about where you are and I’ll be in touch.

Get in touch